(Last updated : 2024-01-21 16:22:27)
  KUBOTA Yukihiko
   Department   Aoyama Gakuin University  Department of Marketing, School of Business
   Position   Professor
■ Specialization and related fields
Marketing 
■ Business career
1. 2013/04~ Aoyama Gakuin University School of Business Department of Marketing Professor
■ Belonging society
1. 2001/05~ American Marketing Association
2. 2008/06~ Association for Consumer Research
3. 2001/05~ Academy of Marketing Science
■ Official position and committee in Univ.
1. 2020/04/01~2022/03/31 Aoyama Gakuin University Chair
2. 2022/04/01~2024/03/31 Aoyama Gakuin University Dean of the Graduate School of Business
3. 2022/04/01~2024/03/31 Aoyama Gakuin University Dean of The School of Business
■ Research topic, funded research, and department laboratory expense
1. 2000/04~  Relationship Marketing  (Key Word : )
2. 2009/04~  Brand Relatonships  (Key Word : )
■ Book and thesis
1. Book Brand Strategy in the Digital Age   (Collaboration) 2024/11
2. Book A Handbook of Retailing & Distribution System   (Collaboration) 2022/09
3. Book Marketing for Beginners, New Edition   (Collaboration) 2022/08
4. Book The Doubt Effect: Is This Word of Mouth Effective?   (Collaboration) 2018/12
5. Book Handbook of Brand Strategy   (Collaboration) 2014/11
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