Researcher Information
日本語
HAGA Yasuhiro
Department / Course
Aoyama Gakuin University School of Business Department of Marketing
Job
Professor
Book and thesis
1.
Papers
Challenges and Possibilities of Shifting to Marketing Compatible with a Sufficiency Approach:
Implications from the B Corp Movement and Marketing of Nonprofit Organizations Quarterly Journal of Marketing,pp.128-137 (Sole-authored) 2026/03
2.
Papers
Literature Review on the Effects of Corporate Social Activities:
From the Perspective of an Indirect Marketing Approach Aoyama Journal of Business,pp.1-18 (Sole-authored) 2025/07
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