Researcher Information - YOKOYAMA Satoru |

（Last updated : 2026-05-23 09:52:36）

YOKOYAMA Satoru

Department / Course

Aoyama Gakuin University School of Business Department of Marketing

Job Professor

Specialization and related fields
Multivariate analysis, Marketing Research, Marketing Science

Business career
1.	2017/04/01 ～ 2024/03/31	Associate Professor Aoyama Gakuin University School of Business Department of Marketing
2.	2024/04/01 ～	Professor Aoyama Gakuin University School of Business Department of Marketing

Official position and committee in Univ.
1.	2024/04/01 ～ 2026/03/31	Aoyama Gakuin University Chair
2.	2026/04/01 ～ 2028/03/31	Aoyama Gakuin University Chair

Book and thesis
1.	Books	Advanced Studies in Behaviormetrics and Data Science (Co-authored) 2020/04
2.	Papers	Analysis of GPS Data Using Asymmetric Cluster Analysis Method --Understanding Tourist behavior in the Yokohama Tourist Area--,pp.17-31 (Co-authored) 2023
3.	Papers	Triplet Clustering of One-Mode Two-Way Proximities Data Analysis and Rationality in a Complex World,pp.215-223 (Co-authored) 2021
4.	Papers	Improving algorithm for overlapping cluster analysis Advanced Studies in Behaviormetrics and Data Science,pp.329-338 (Sole-authored) 2020
5.	Papers	Asymmetric CLUster analysis based on SKEW-symmetry: ACLUSKEW Advances in Statistical Models for Data Analysis,pp.191-199 (Co-authored) 2015
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Academic conference presentation
1.	2025/06/01	Analyzing asymmetric relationships of national sentiments between Asian nations
2.	2024/06/16	Asymmetric hierarchical and non-hierarchical cluster analysis: A case study on help and advice relationships at work
3.	2023/08/31	Application of the overlapping cluster analysis to asymmetric data
4.	2021/06/04	A study on the experience of watching university sports and the sense of belonging of the university
5.	2019/11/30	Spectator survey for university sports: Report on the results for new students
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