1.
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2021/10/10
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温かい照明は行列を長くする?色温度が他者との物理的距離に及ぼす影響(第63回消費者行動研究コンファレンス)
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2.
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2021/05/23
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冷たいほど新しい?広告画像の視覚的温度が製品の 新しさ知覚に及ぼす影響(第62回消費者行動研究コンファレンス)
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3.
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2021/05/23
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広告表現と季節要因:センサリー・マーケティング に基づく検討(第62回消費者行動研究コンファレンス)
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4.
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2020/10/18
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小売企業における感覚マーケティング ― 経営者に対するインタビュー調査による検討 ―(日本マーケティング学会 カンファレンス2020)
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5.
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2020/10/01
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Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism(Association for Consumer Research 2020 Conference)
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6.
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2020/09/19
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福島産農林水産物に対する消費者の忌避的態度と潜在意識(日本商業学会第70回全国研究大会)
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7.
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2020/08/18
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How Shopping Basket Color Affects Perceived Price of Product: A Field Study in Supermarkets(2020 AMA Summer Virtual Conference)
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8.
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2019/12/14
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観光地や宿泊施設の広告レイアウトと消費者の心理的距離(第 34 回 日本観光研究学会全国大会)
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9.
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2019/10/19
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Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach(Association for Consumer Research 2019 Conference)
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10.
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2019/10/18
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How the Experience of Heaviness versus Lightness Can Influence Preference for Combined and Partitioned Prices(Association for Consumer Research 2019 Conference)
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11.
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2019/10/18
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Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need for Touch(Association for Consumer Research 2019 Conference)
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12.
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2019/08/09
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Does the Experience of Softness Make Customers Indecisive? A Field Study of In-Store Decision Making(2019 AMA Summer Academic Conference)
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13.
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2019/06/27
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Conceptual Association of Vertical Layout in Advertisements and Psychological Distance(ICORIA 2019: The 18th International Conference on Research in Advertising)
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14.
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2019/06/27
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Effects of Juxtaposition of Endorsers and Products in Advertisements(ICORIA 2019: The 18th International Conference on Research in Advertising)
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15.
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2018/10/28
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媒体に対する消費者意識とコミュニケーション評価-郵送とEメールによるクーポンへの反応-(第57回消費者行動研究コンファレンス)
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16.
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2018/10/14
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紙媒体と電子媒体によるクーポン送付効果の違い-消費者の世代を考慮した検討-(日本マーケティング学会 カンファレンス2018)
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17.
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2018/10/12
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Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice(Association for Consumer Research 2018 Conference)
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18.
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2018/08/09
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Asymmetric Congruity Effect: The Role of Sound Symbolism in Semantic Congruity(2018 American Psychological Association Annual Convention)
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19.
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2018/06/22
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Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?(11th European ACR Conference)
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20.
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2018/06/22
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Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation(11th European ACR Conference)
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21.
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2018/05/29
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クーポンの送付形式と消費者反応―印刷媒体と電子媒体に注目して―(第56回消費者行動研究コンファレンス)
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5件表示
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全件表示(21件)
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