|
KUBOTA Yukihiko
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
|
| Language | Japanese |
| Publication Date | 2019/06 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Invitation | Invited paper |
| Title | Current Issues of Brand Research |
| Contribution Type | Collaboration |
| Journal | Japan Marketing Journal |
| Journal Type | Japan |
| Publisher | Japan Marketing Academy |
| Volume, Issue, Page | pp.61-74 |
| URL for researchmap | https://www.jstage.jst.go.jp/article/marketing/39/1/39_2019.025/_article/-char/ja/ |