KUBOTA Yukihiko
   Department   Aoyama Gakuin University  Department of Marketing, School of Business
   Position   Professor
Language Japanese
Publication Date 2016/08
Type
Peer Review Peer reviewed
Title Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority
Contribution Type Collaboration
Journal Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority