KUBOTA Yukihiko
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
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Language | Japanese |
Publication Date | 2016/08 |
Type | |
Peer Review | Peer reviewed |
Title | Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority |
Contribution Type | Collaboration |
Journal | Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority |