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KUBOTA Yukihiko
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
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| Language | Japanese |
| Publication Date | 2014/09 |
| Type | |
| Peer Review | Peer reviewed |
| Title | Relationship Marketing Theory Revisited: One Decade Later |
| Contribution Type | Collaboration |
| Journal | 2014 Annual IMP Conference (Proceedings) |