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KAWAMATA Keiko
Department Aoyama Gakuin University Department of Cultural and Creative Studies, School of Cultural and Creative Studies Position Professor |
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| Language | English |
| Publication Date | 2002/03 |
| Type | |
| Title | Shiki Theatre Company and ASARI Keita, the Entrepreneur |
| Contribution Type | Collaboration |
| Journal | Proceedings: Research symposium: the new wave; entrepreneurship & the arts |
| Author and coauthor | WADA, Mitsuo |
| Details | The purpose of this article is two-hold: to analyse entrepreneurship of Asari Keita, a chairman of Shiki Theatre Company and to examine their marketing strategies in order to obtain management implications for arts managers. |