Department   Aoyama Gakuin University  Department of Cultural and Creative Studies, School of Cultural and Creative Studies
   Position   Professor
Language English
Publication Date 2002/03
Title Shiki Theatre Company and ASARI Keita, the Entrepreneur
Contribution Type Collaboration
Journal Proceedings: Research symposium: the new wave; entrepreneurship & the arts
Author and coauthor WADA, Mitsuo
Details The purpose of this article is two-hold: to analyse entrepreneurship of Asari Keita, a chairman of Shiki Theatre Company and to examine their marketing strategies in order to obtain management implications for arts managers.