KAWAMATA Keiko    Department   Aoyama Gakuin University  Department of Cultural and Creative Studies, School of Cultural and Creative Studies    Position   Professor
Language	English
Publication Date	2011/10
Type	Bulletin of Universities and Institutes
Title	Preliminary research on the Japanese content development process : Cases of manga
Contribution Type	Single
Journal	Kyoto Management Review Kyoto Sangyo University
Volume, Issue, Page	pp.17-41
Details	The purpose of this article is twofold: to understand the creators' cognitive processes in content (manga) development and to explore the process with an emphasis on the dyadic relationship between mangaka and editor. The first part of this article focuses particularly on the initial stage of the manga creation process: from ideation to storyboard. The analytical framework adopted in this article, the 'Geneplore model' of creative cognition, is introduced and a case of well-known female author of Japanese shojo manga (girls' comics) is analysed using the model. In the second part of the article, the creation process of Japanese manga with an emphasis on the dyadic relationship between mangaka and editors in ideation is explored. Although this paper is preliminary in nature, it is suggested that the creation necessitates trust in the dyadic relationship, which, in turn, facilitates the cycle of the geneplore process.