ミズヤマ ハジメ   MIZUYAMA Hajime
  水山 元
   所属   青山学院大学  理工学部 経営システム工学科
   職種   教授
言語種別 日本語
発行・発表の年月 2007
形態種別 学術雑誌
査読 査読有り
標題 行動・欲求マトリクスを用いた潜在ニーズ導出による製品の改善・革新コンセプト創出支援法
執筆形態 共同
掲載誌名 日本設備管理学会誌
巻・号・頁 189-197頁
著者・共著者 西口征郎
概要 In the recent mature market environment, it is desirable for a manufacturer to plan and develop a product that will appeal to latent needs of customers. However latent needs are those which customers themselves have not yet clearly recognized, and hence capturing them is not an easy task. Thus, this paper proposes the action-desire matrix for supporting this task, based on the concept that any need on a product is a combination of an action and a desire related to the product. The action-desire matrix enables first to enumerate verb expressions representing various activities related to the product in each defined action category and then to derive potential needs on the product through modifying the expressions with the guide words provided for each defined desire category. How the proposed approach works and makes difference is also studied through some laboratory experiments.