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AZUMA Nobukazu
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
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| Language | Japanese |
| Publication Date | 2022/09 |
| Type | Academic Journal |
| Invitation | Invited paper |
| Title | The potential of Qualitative Comparative Analysis (QCA) and its implications for mixed-method approaches in marketing and distribution research |
| Contribution Type | Single |
| Journal Type | Japan |
| Volume, Issue, Page | pp.204-225 |
| DOI | 10.51102/jmhr.1.2_204 |
| NAID | 1390293589392303488 |