|
AZUMA Nobukazu
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
|
| Language | Japanese |
| Publication Date | 2022 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Invitation | Invited paper |
| Title | Towards Formalization of Analytical Approaches
to Tackle Issues of Retail Business Models: Exploring the Methodological Strengths of Process Tracing Method and Qualitative Comparative Analysis (QCA) |
| Contribution Type | Collaboration |
| Journal Type | Japan |
| Volume, Issue, Page | pp.53-64 |
| DOI | 10.7222/marketing.2022.021 |