|
AZUMA Nobukazu
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
|
| Language | English |
| Publication Date | 2022 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Revisiting the Big Middle: An fsQCA Approach to Unpack a Large Value Market from a Product Specialist Retailer’s
Perspective |
| Contribution Type | Collaboration |
| Journal | International Journal of Retail & Distribution Management |
| Journal Type | Another Country |
| Author and coauthor | Azuma,N, Yokoyama,N, and Kim,W. |
| DOI | 10.1108/IJRDM-10-2021-0496 |