|
AZUMA Nobukazu
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
|
| Language | English |
| Publication Date | 2021/07 |
| Type | Academic Journal |
| Title | Revisiting the Big Middle: An fsQCA Approach to Unpack the Large Value Market from the Product Specialist Retailer's Perspective |
| Contribution Type | Collaboration |
| Journal | Colloquium on Colloquium on European Research in Retailing 6th Conference Book of Proceedings |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.316-322 |