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AZUMA Nobukazu
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
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| Language | English |
| Publication Date | 2020/06 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | UNPACKING THE CAUSAL RECIPES OF RETAILING MIX ON CONSUMER SATISFACTION IN GROCERY SHOPPING USING QUALITATIVE COMPARATIVE ANALYSIS (QCA) – FROM AN EXPERIENCE OF A JAPANESE MINI SUPERMARKET MULTIPLE |
| Contribution Type | Collaboration |
| Journal | Proceedings of ACRA (American Collegiate Retailing Association) Conference 2020 |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.131-140 |
| Author and coauthor | Azuma,N, Yokoyama,N, and Kim,U |