YOKOYAMA Satoru
Department Aoyama Gakuin University Department of Marketing, School of Business Position Professor |
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Language | Japanese |
Publication Date | 2015 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Multi-Layer Cluster Analysis: Analysis of Brand Switching Among Soft Drinks |
Contribution Type | Collaboration |
Volume, Issue, Page | pp.3-15 |