チェン, ジョン ウィリアム   CHENG, John William
  CHENG, John W.
   所属   青山学院大学  国際政治経済学部 国際コミュニケーション学科
   職種   准教授
言語種別 英語
発行・発表の年月 2019/08
形態種別 学術雑誌
査読 査読あり
標題 Media Usage of Evacuees in a Multichannel Environment
執筆形態 共同
掲載誌名 Disaster Prevention and Management: An International Journal
掲載区分国外
巻・号・頁 29(3),pp.365-378
担当区分 筆頭著者
著者・共著者 Cheng, John W,Mitomo, H
概要 Purpose
The purpose of this paper is to empirically examine structural and psychological factors that may affect disaster evacuees’ usage of different media channels in a multichannel media environment
Design/methodology/approach
The present study uses the 2016 Kumamoto Earthquake in Japan as the case study. It adopts a quantitative approach using structural equation modelling with data collected from an original questionnaire survey (n=744).
Findings
The results show that the evacuees’ usage of almost all media channels is positively related to the number of different types of media terminals they had. That said, those who were evacuated mandatorily tend to utilise internet-enabled media channels more. It is also found that traditional broadcast and internet-enabled media channels complement each other instead of displacing. Thus, multichannel appears to be an effective means for disseminating disaster information. However, it is also found that having access to a particular media channel does not necessarily mean that people will utilise it.
Practical implications
To fully utilise the multichannel media environment for disaster information dissemination, governments and media organisations also need to focus on the quality of the information being disseminated over both traditional broadcast and internet-enabled media channels.
Originality/value
Few studies have empirically examined factors that affect disaster evacuees’ usage of different media channels in a multichannel media environment. This study fills this gap and the findings may help governments and media organisations in utilising multiple media channels to disseminate disaster information.
DOI 10.1108/DPM-04-2019-0125
ISSN 0965-3562