カワマタ　ケイコ   KAWAMATA Keiko   川又　啓子    所属   青山学院大学  総合文化政策学部 総合文化政策学科    職種   教授
言語種別	英語
発行・発表の年月	2011/10
形態種別	大学・研究所等紀要
標題	Preliminary research on the Japanese content development process : Cases of manga
執筆形態	単独
掲載誌名	Kyoto Management Review Kyoto Sangyo University
巻・号・頁	pp.17-41
概要	The purpose of this article is twofold: to understand the creators' cognitive processes in content (manga) development and to explore the process with an emphasis on the dyadic relationship between mangaka and editor. The first part of this article focuses particularly on the initial stage of the manga creation process: from ideation to storyboard. The analytical framework adopted in this article, the 'Geneplore model' of creative cognition, is introduced and a case of well-known female author of Japanese shojo manga (girls' comics) is analysed using the model. In the second part of the article, the creation process of Japanese manga with an emphasis on the dyadic relationship between mangaka and editors in ideation is explored. Although this paper is preliminary in nature, it is suggested that the creation necessitates trust in the dyadic relationship, which, in turn, facilitates the cycle of the geneplore process.