Faculty Information

（Last updated : 2025-03-31 16:00:19）

NISHII Mayuko
Department Aoyama Gakuin University Department of International Management, Graduate School of International Management

Aoyama Gakuin University Department of International Management Science, Graduate School of International Management

Position Associate Professor

■ Specialization and related fields

Commerce

■ Academic background

1.	Shizuoka University Graduated
2.	Waseda University Completed
3.	Waseda University〔Doctorial Course〕 Completed
4.	Waseda University

■ Business career

1.	2024/04～	Aoyama Gakuin University Graduate School of International Management Department of International Management Science Associate Professor
2.	2024/04～	Aoyama Gakuin University Graduate School of International Management Department of International Management Associate Professor

■ Book and thesis

1.	Article	Tailored Avatar Presence Increases Satisfaction for Lonely E-commerce Shoppers Quarterly Journal of Marketing 45(2),pp.124-131 (Single) 2025/03
2.	Article	Consistency Effect of Directions between Product's Name Written on the Package and the Cast Shadow on Processing Fluency and Product Preference: Capturing Processing Fluency by Reaction Time and Identification Rate pp.187-197 (Collaboration) 2020/09
3.	Article	The Influence of Individual Differences on Sensory Marketing The Journal of Business and Economics 116,pp.1-11 (Single) 2020/03
4.	Article	The effect of background colors on consumers’ products’ haptic images and preferences: Focusing on products’ anthropomorphism pp.1-10 (Collaboration) 2019

■ Academic conference presentation

1.	2024/07/12	Anthropomorphism for luxury brands: Welcome at the entrance line, but not at the top (2024 Global Fashion Management Conference)
2.	2023/07/07	When and for Whom Does the Presence of E-Commerce Avatars Have a Positive Effect? (EACR (European Association for Consumer Research) 2023 Conference)
3.	2023/05/24	Do Not Interfere, Just Support Me, Avatar! (EMAC (European Marketing Academy) 2023 Annual Conference)
4.	2021/05/26	Assessing Multisensory Congruence Involving Instrumental Timbre (EMAC (European Marketing Academy) 2021 Annual Conference)
5.	2020/10	The Effects of Harmonics on the Tactile Perceptions of Products (ACR (Association for Consumer Research) 2020 Conference)
6.	2019/10	Self-Construal and the Visual Existence of Others' Charitable Giving (ACR (Association for Consumer Research) 2019 Conference)
7.	2019/07/13	Can Regulatory Focus Influence the Judgement of “These Suit Me!” ? A Comparison Between Western and Eastern Consumers (2019 Global Fashion Management Conference)
8.	2019/06/22	Effects of the Direction of a Product’s Cast-shadow on Product Preference and Processing Fluency (INFORMS Marketing Science Conference 2019)
9.	2019/06/21	Negative Impact of Music Listening Through Earphones While Shopping on Purchase Outcomes (INFORMS Mareting Science Conference 2019)
10.	2018/06/16	Consistency of direction can influence processing fluency and product evaluation (INFORMS Marketing Science Conference 2018)
11.	2018/06/16	How Do Warm Background Colors Influence Consumers' Response Toward Anthropomorphized Products? (INFORMS Marketing Science Conference 2018)
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