Researcher Information - NISHII Mayuko |

NISHII Mayuko

Department / Course

Aoyama Gakuin University Graduate School of International Management Department of International Management

Aoyama Gakuin University Graduate School of International Management Department of International Management Science

Job Associate Professor

Academic conference presentation
1.	2025/05/28	Balancing Familiarity and Exclusivity: The Impact of Anthropomorphism on Luxury Brand Perceptions (EMAC (European Marketing Academy) 2025 Annual Conference)
2.	2024/07/12	Anthropomorphism for luxury brands: Welcome at the entrance line, but not at the top (2024 Global Fashion Management Conference)
3.	2023/07/07	When and for Whom Does the Presence of E-Commerce Avatars Have a Positive Effect? (EACR (European Association for Consumer Research) 2023 Conference)
4.	2023/05/24	Do Not Interfere, Just Support Me, Avatar! (EMAC (European Marketing Academy) 2023 Annual Conference)
5.	2021/05/26	Assessing Multisensory Congruence Involving Instrumental Timbre (EMAC (European Marketing Academy) 2021 Annual Conference)
6.	2020/10	The Effects of Harmonics on the Tactile Perceptions of Products (ACR (Association for Consumer Research) 2020 Conference)
7.	2019/10	Self-Construal and the Visual Existence of Others' Charitable Giving (ACR (Association for Consumer Research) 2019 Conference)
8.	2019/07/13	Can Regulatory Focus Influence the Judgement of “These Suit Me!” ? A Comparison Between Western and Eastern Consumers (2019 Global Fashion Management Conference)
9.	2019/06/22	Effects of the Direction of a Product’s Cast-shadow on Product Preference and Processing Fluency (INFORMS Marketing Science Conference 2019)
10.	2019/06/21	Negative Impact of Music Listening Through Earphones While Shopping on Purchase Outcomes (INFORMS Mareting Science Conference 2019)
11.	2018/06/16	Consistency of direction can influence processing fluency and product evaluation (INFORMS Marketing Science Conference 2018)
12.	2018/06/16	How Do Warm Background Colors Influence Consumers' Response Toward Anthropomorphized Products? (INFORMS Marketing Science Conference 2018)