Researcher Information
日本語
NISHII Mayuko
Department / Course
Aoyama Gakuin University Graduate School of International Management Department of International Management
Aoyama Gakuin University Graduate School of International Management Department of International Management Science
Job
Associate Professor
Book and thesis
1.
Papers
Connotative Congruency Effect between Instrumental Timbre and Visual Design Features on Consumer Decision-Making Psychology and Marketing (Co-authored) 2025/04
2.
Papers
Tailored Avatar Presence Increases Satisfaction for Lonely E-commerce Shoppers Quarterly Journal of Marketing 45 (2),pp.124-131 (Sole-authored) 2025/03
3.
Papers
Consistency Effect of Directions between Product's Name Written on the Package and the Cast Shadow on Processing Fluency and Product Preference: Capturing Processing Fluency by Reaction Time and Identification Rate,pp.187-197 (Co-authored) 2020/09
4.
Papers
The Influence of Individual Differences on Sensory Marketing The Journal of Business and Economics 116,pp.1-11 (Sole-authored) 2020/03
5.
Papers
The effect of background colors on consumers’ products’ haptic images and preferences: Focusing on products’ anthropomorphism,pp.1-10 (Co-authored) 2019
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