Researcher Information - NISHII Mayuko |

（Last updated : 2025-05-23 17:05:46）

NISHII Mayuko

Department / Course

Aoyama Gakuin University Graduate School of International Management Department of International Management

Aoyama Gakuin University Graduate School of International Management Department of International Management Science

Job Associate Professor

Specialization and related fields
Commerce

Academic background
1.	Faculty of Humanities Shizuoka University Graduated
2.	Graduate School, Division of Commerce Waseda University Finished
3.	Doctorial Graduate School, Division of Commerce Waseda University Finished
4.	Waseda University

Business career
1.	2024/04/01 ～	Associate Professor Aoyama Gakuin University Graduate School of International Management Department of International Management Science
2.	2024/04/01 ～	Associate Professor Aoyama Gakuin University Graduate School of International Management Department of International Management

Book and thesis
1.	Papers	Connotative Congruency Effect between Instrumental Timbre and Visual Design Features on Consumer Decision-Making Psychology and Marketing (Co-authored) 2025/04
2.	Papers	Tailored Avatar Presence Increases Satisfaction for Lonely E-commerce Shoppers Quarterly Journal of Marketing 45 (2),pp.124-131 (Sole-authored) 2025/03
3.	Papers	Consistency Effect of Directions between Product's Name Written on the Package and the Cast Shadow on Processing Fluency and Product Preference: Capturing Processing Fluency by Reaction Time and Identification Rate,pp.187-197 (Co-authored) 2020/09
4.	Papers	The Influence of Individual Differences on Sensory Marketing The Journal of Business and Economics 116,pp.1-11 (Sole-authored) 2020/03
5.	Papers	The effect of background colors on consumers’ products’ haptic images and preferences: Focusing on products’ anthropomorphism,pp.1-10 (Co-authored) 2019

Academic conference presentation
1.	2025/05/28	Balancing Familiarity and Exclusivity: The Impact of Anthropomorphism on Luxury Brand Perceptions (EMAC (European Marketing Academy) 2025 Annual Conference)
2.	2024/07/12	Anthropomorphism for luxury brands: Welcome at the entrance line, but not at the top (2024 Global Fashion Management Conference)
3.	2023/07/07	When and for Whom Does the Presence of E-Commerce Avatars Have a Positive Effect? (EACR (European Association for Consumer Research) 2023 Conference)
4.	2023/05/24	Do Not Interfere, Just Support Me, Avatar! (EMAC (European Marketing Academy) 2023 Annual Conference)
5.	2021/05/26	Assessing Multisensory Congruence Involving Instrumental Timbre (EMAC (European Marketing Academy) 2021 Annual Conference)
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