Researcher Information - HAGA Yasuhiro |

（Last updated : 2026-07-25 12:19:53）

HAGA Yasuhiro

Department / Course

Aoyama Gakuin University School of Business Department of Marketing

Job Professor

Specialization and related fields
Marketing

Business career
1.	2008/04/01 ～ 2009/03/31	Associate Professor Aoyama Gakuin University School of Business Department of Business Administration
2.	2009/04/01 ～ 2010/03/31	Associate Professor Aoyama Gakuin University School of Business Department of Marketing
3.	2010/04/01 ～	Professor Aoyama Gakuin University School of Business Department of Marketing

Belonging society
1.	2006 ～	American Academy of Advertising

Book and thesis
1.	Papers	Challenges and Possibilities of Shifting to Marketing Compatible with a Sufficiency Approach: Implications from the B Corp Movement and Marketing of Nonprofit Organizations Quarterly Journal of Marketing,pp.128-137 (Sole-authored) 2026/03
2.	Papers	Literature Review on the Eﬀects of Corporate Social Activities: From the Perspective of an Indirect Marketing Approach Aoyama Journal of Business,pp.1-18 (Sole-authored) 2025/07