Researcher Information - KUBOTA Yukihiko |

（Last updated : 2025-06-09 09:41:15）

KUBOTA Yukihiko

Department / Course

Aoyama Gakuin University School of Business Department of Marketing

Job Professor

Specialization and related fields
Marketing

Business career
1.	2013/04/01 ～	Professor Aoyama Gakuin University School of Business Department of Marketing

Belonging society
1.	2001/05 ～	American Marketing Association
2.	2008/06 ～	Association for Consumer Research
3.	2001/05 ～	Academy of Marketing Science

Official position and committee in Univ.
1.	2020/04/01 ～ 2022/03/31	Aoyama Gakuin University Chair
2.	2022/04/01 ～ 2024/03/31	Aoyama Gakuin University Dean of the Graduate School of Business
3.	2022/04/01 ～ 2024/03/31	Aoyama Gakuin University Dean of The School of Business
4.	2023/04/01 ～ 2025/03/31	Aoyamagakuin Councilor
5.	2024/04/01 ～ 2026/03/31	Aoyama Gakuin University Dean of the Graduate School of Business
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Research topic, funded research, and department laboratory expense
1.	2000/04 ～	Relationship Marketing Individual Research
2.	2009/04 ～	Brand Relatonships Individual Research

Book and thesis
1.	Books	Brand Relationships (Sole-authored) 2024/08
2.	Books	Brand Strategy in the Digital Age (Co-authored) 2023/11
3.	Books	A Handbook of Retailing & Distribution System (Co-authored) 2022/09
4.	Books	Marketing for Beginners, New Edition (Co-authored) 2022/08
5.	Books	The Doubt Effect: Is This Word of Mouth Effective? (Co-authored) 2018/12
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